SEO For Beginners

What Is SEO For Beginners Complete SEO Fundamentals

If you own, manage, or promote content online on Google Search, this SEO for Beginners guide is meant for you. You might be the owner of a growing business, the website owner of a dozen sites, the SEO specialist in a web agency, and passionate about the mechanics of Search, this guide is meant for you.

Today we are going to see how to rank your website on Google search. Now let’s say you have a website, and you want to rank this website on the Google search results. But now when you search for it on Google your site does not appear. Now, how do you bring your website into the Google search results? So in this blog, we are going to see how to do SEO for your website. And get your website to appear on Google search results.

Introduction To SEO For Beginners

If you are interested in having complete knowledge of SEO for beginners according to our best practices, you are landed in the right place.

In this complete SEO for beginners guide, we will be talking about the basics of SEO with a focus on execution. We don’t do anything crazy technical or complicated. Right from the start, we began with the fundamentals of SEO that lead us to compounded growth.

We will also see how to rank your website for the search terms you want. Once your site appears on Google search results, you will be able to get more visitors to your website for free. Okay, so let’s get started. First, let’s see how Google ranks a website on the search results.

What is SEO?

SEO basically stands for Search Engine Optimization And it is the basic but advanced technique to bring your website to Google or any other search engine results pages. Search Engine Optimization is also said to be the process of optimizing your website or content on your website so that it can appear in Google search results and brings organic visitors to your website.

What is the importance of SEO?

According to Internet Live Stats 2022, about 99000 searches are made on Google every single second. This makes more than 8.5 Billion searches a day so people are likely searching for what you do. You can attract visitors to your business website through Search Engine Optimization (SEO). But unlikely getting ranked in Google is not possible without effort as many others are trying to do the same. This is why Search Engine Optimization (SEO) matters. The efforts you put in SEO show Google that you most deserve the rank.

What Are The Benefits of SEO?

One of the most advantageous benefits of SEO is that anyone can do it and it’s more reliable than you might think. Instead of paying for ads or sponsored posts, putting in the time and effort to understand SEO basics, and investing in a few SEO tools, can take your business to a greater long-term value. Here are some basic reasons why you should consider leveraging SEO for organic traffic to your website.  

  • SEO brings in more visitors through organic searches.
  • SEO creates a trustworthy web experience for customers.
  • SEO encourages you to focus on the user experience.
  • SEO improves brand awareness.
  • SEO helps keep you informed about what goes on Google.
  • SEO can be done on a low budget.
  • SEO is trackable.

What Basically Involves In SEO?

In order to achieve good rank and large traffic to our website we need to understand what exactly SEO is and what basically involved in SEO. There are many things in SEO involved that make it so important for any business or website owner. As this is a totally SEO for beginners, so we will only talk about the main five elements involved in SEO

Keyword Research

Keyword research is said to be the process of finding and analyzing search terms that people are searching in Google or any other search engine. Keywords are the bone of Search Engine Optimization (SEO). If you write content on such terms that are not even searched in Google, you would not get any traffic to your site no matter how hard you are trying.

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy.

There are many tools on the web that can help you with keyword research like Ahrefs, Moz, SemRush, and Ubersuggest.

Content Creation

Create content that can rank on Google. So to create the content, the first step is to find what people are searching for. To rank your content in Google you need to choose the best keyword that is highly searchable in Google and low competitive.

Keep in mind not all content ranks in Google and drive organic traffic from search. Only content created for searchers about topics they are searching for does. So write SEO-friendly content that is easy to rank.

On-Page SEO

On-page Search Engine Optimization (SEO) can be anything that you do on the page itself to improve its visibility and ranking in Google. On-page SEO basically helps Google better understand your content so that it can present it to the users searching for your content.

Google looks at every single aspect of your page that can influence on-page SEO to decide if your page is a relevant search result. This process includes whether keywords from the queries are present on your page and whether searchers interact with them. Below are some important things that should be included on the page.

  • Use the H1 tag for your page title
  • Use H2 to H6 tags for subheadings.
  • Write a compelling title tag.
  • Write a compelling meta description.
  • Set SEO-friendly URLs for your page.
  • Optimize media on your page like images and videos.
  • Use internal and external linking on your page.
  • Be unique and clear in your content.

Link Building

Within search engine optimization link building plays an important role to drive organic traffic to your website from search engines like Google. When link building is combined with Technical SEO, Quality content, On page SEO, and excellent user experience, it can be more effective to boost your ranking and traffic.

Link Building Strategy: Not all the backlinks you create are equal. Your goal should be to earn quality no-follow as well as do-follow backlinks from high-ranking pages or websites. Earn these backlinks naturally by creating worthy content on your different sites.

Analyze Competitor’s Link Profile: Analyzing your competitor’s backlink profile, Ranking, and Traffic can be the easiest way to get started with link building. To do that make a search with your Target Keyword on Google, look at each of the top 10 result pages, and view the backlink profile for each page using Moz SEO Tool. Focus only on the outbounds link from external sources to see who has linked to them. You can also use Ahrefs, Majestic SEO, and SimilarWeb to uncover the competitor’s marketing strategies to replicate.

Maximize Your Links For SEO: Find authoritative links in the tools above and reach out to those sources to pitch your latest blog post or product. Expect a 5% response rate from these cold emails. Contact the owner or author of the piece and ask them to kindly link back to you if possible. Create content that generates that generate links and Social Shares on autopilot.

Technical SEO

Technical SEO refers to website and server optimization that helps Google spiders crawl and index your website more effectively to help improve its organic ranking.

With all the SEO aspects whether it is on-page SEO or off-page SEO, you should not ignore Technical SEO. Technical SEO is also very important for the growth of any website, business, and blog. Without Technical SEO you will not get what you wanted to achieve in Digital Marketing.

To do Technical SEO for your site install Google Analytics to measure the key SEO metrics like website traffic, conversion, and revenue. Google Analytics is an essential and must-use tool for any website growth. If you are using WordPress, don’t forget to install Yoast or Rank Math SEO plugins. It will make your SEO work 10x easier.

Verify your site in Google Search Console. It is a free Indexing tool that will allow you to check how search engines view your website with reports about indexing status, search queries, crawl errors, and penalties. Improve your website performance and speed and also take Google Mobile-Friendly Test to check whether your site is mobile optimized on not.